See your real engagement rate and how it compares to typical benchmarks.
Engagement rate is calculated as (average likes plus average comments, divided by followers) multiplied by 100, giving you a percentage of your audience that actively engages with your posts.
As a general benchmark, under 1 percent is considered low, 1 to 3 percent is average, 3 to 6 percent is good, and above 6 percent is excellent, though smaller accounts often see higher rates than large ones.
Larger accounts often see engagement rate drop as followers grow, since not everyone who followed initially stays actively interested. It's common and not necessarily a sign anything is wrong, though it does mean content relevance matters more as you scale.
We'll show you exactly what's holding your engagement back.
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