:root{
  --bg:#F7F8FB;
  --surface:#FFFFFF;
  --ink:#14171F;
  --muted:#3F4350;
  --faint:#6B7280;
  --primary:#3552FF;
  --primary-dark:#2540DB;
  --primary-tint:#EEF1FF;
  --line:#E3E6ED;
  --shadow: 0 1px 2px rgba(20,23,31,0.04), 0 8px 24px rgba(20,23,31,0.06);
  --shadow-hover: 0 6px 14px rgba(20,23,31,0.07), 0 20px 44px rgba(20,23,31,0.10);
}
*{box-sizing:border-box;margin:0;padding:0;}
html{scroll-behavior:smooth;}
body{
  background:var(--bg);
  color:var(--ink);
  font-family:-apple-system,BlinkMacSystemFont,"SF Pro Display","SF Pro Text","Inter",Helvetica,Arial,sans-serif;
  -webkit-font-smoothing:antialiased;
  line-height:1.55;
  overflow-x:hidden;
}
a{color:inherit;text-decoration:none;}
img{max-width:100%;display:block;}
.wrap{max-width:1100px;margin:0 auto;padding:0 24px;}
svg.icon{width:18px;height:18px;flex-shrink:0;}

/* NAV: logo centered top */
header{
  position:sticky;top:0;z-index:100;
  background:rgba(247,248,251,0.85);
  backdrop-filter:saturate(180%) blur(20px);
  -webkit-backdrop-filter:saturate(180%) blur(20px);
  border-bottom:1px solid var(--line);
}
nav{
  display:grid;grid-template-columns:1fr auto 1fr;align-items:center;
  max-width:1100px;margin:0 auto;padding:14px 24px;gap:12px;
}
.logo-mark{display:flex;align-items:center;justify-content:center;}
.logo-mark img{height:52px;width:auto;}
@media(max-width:960px){ .logo-mark img{height:44px;} }
.navlinks{display:flex;gap:20px;font-size:13.5px;color:var(--ink);justify-content:flex-start;align-items:center;}
.navlinks a{opacity:0.7;transition:opacity .2s;white-space:nowrap;}
.navlinks a:hover,.navlinks a.active{opacity:1;color:var(--primary);font-weight:600;}
.nav-right{display:flex;justify-content:flex-end;align-items:center;gap:20px;}
.nav-cta{
  background:var(--primary);color:#fff;
  padding:9px 20px;border-radius:980px;
  font-size:13.5px;font-weight:600;white-space:nowrap;
  transition:transform .2s ease, background .2s ease, box-shadow .2s ease;
  box-shadow:0 4px 12px rgba(53,82,255,0.25);
}
.nav-cta:hover{background:var(--primary-dark);transform:translateY(-1px);}
.menu-toggle{display:none;background:none;border:none;cursor:pointer;padding:6px;color:var(--ink);}
.mobile-nav{
  display:none;position:fixed;top:0;right:0;height:100vh;width:78vw;max-width:320px;
  background:#fff;z-index:200;box-shadow:-8px 0 30px rgba(0,0,0,0.12);
  transform:translateX(100%);transition:transform .3s ease;padding:28px 24px;flex-direction:column;gap:4px;
  overflow-y:auto;
}
.mobile-nav.open{transform:translateX(0);}
.mobile-nav a{padding:14px 4px;font-size:16px;font-weight:600;color:var(--ink);border-bottom:1px solid var(--line);}
.mobile-nav a.active{color:var(--primary);}
.mobile-nav .nav-cta{margin-top:16px;text-align:center;}
.nav-scrim{display:none;position:fixed;inset:0;background:rgba(20,23,31,0.4);z-index:150;}
.nav-scrim.open{display:block;}
@media(max-width:960px){
  .navlinks{display:none;}
  nav{display:flex;justify-content:space-between;align-items:center;}
  .nav-right{display:none;}
  .menu-toggle{display:flex;}
  .mobile-nav{display:flex;}
}

/* FLUID BACKGROUND (soft color, motion) */
.fluid-bg{position:absolute;inset:0;overflow:hidden;z-index:0;pointer-events:none;}
.blob{position:absolute;border-radius:50%;filter:blur(60px);opacity:0.55;}
.blob-1{width:440px;height:440px;top:-140px;left:-100px;background:radial-gradient(circle at 30% 30%, rgba(53,82,255,0.16), transparent 70%);animation:float1 16s ease-in-out infinite;}
.blob-2{width:360px;height:360px;top:40px;right:-110px;background:radial-gradient(circle at 60% 40%, rgba(18,165,148,0.13), transparent 70%);animation:float2 20s ease-in-out infinite;}
.blob-3{width:320px;height:320px;bottom:-160px;left:35%;background:radial-gradient(circle at 50% 50%, rgba(53,82,255,0.1), transparent 70%);animation:float3 24s ease-in-out infinite;}
@keyframes float1{ 0%,100%{transform:translate(0,0) scale(1);} 50%{transform:translate(40px,60px) scale(1.15);} }
@keyframes float2{ 0%,100%{transform:translate(0,0) scale(1);} 50%{transform:translate(-50px,30px) scale(0.9);} }
@keyframes float3{ 0%,100%{transform:translate(0,0) scale(1);} 50%{transform:translate(30px,-40px) scale(1.1);} }
@media (prefers-reduced-motion: reduce){ .blob{animation:none;} }

/* MAIN HERO */
.hero{padding:100px 0 70px;text-align:center;position:relative;}
.hero .eyebrow{
  display:inline-flex;align-items:center;gap:8px;
  font-size:13px;font-weight:600;color:var(--primary);background:var(--primary-tint);
  padding:8px 16px;border-radius:980px;margin-bottom:22px;position:relative;z-index:1;
}
.hero h1{font-size:clamp(28px,4.4vw,48px);font-weight:600;letter-spacing:-0.02em;line-height:1.12;max-width:760px;margin:0 auto 20px;position:relative;z-index:1;}
.hero p.lede{font-size:clamp(15px,1.6vw,18px);color:var(--muted);max-width:560px;margin:0 auto 34px;font-weight:400;position:relative;z-index:1;}
.hero-ctas{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;position:relative;z-index:1;}
.btn-primary{background:var(--primary);color:#fff;padding:13px 28px;border-radius:980px;font-weight:600;font-size:15px;display:inline-block;transition:transform .2s ease, box-shadow .2s ease, background .2s ease;box-shadow:0 4px 14px rgba(53,82,255,0.28);}
.btn-primary:hover{background:var(--primary-dark);transform:translateY(-2px);box-shadow:var(--shadow-hover);}
.btn-outline{border:1.5px solid var(--line);color:var(--ink);padding:12px 26px;border-radius:980px;font-weight:600;font-size:15px;display:inline-block;transition:all .2s ease;background:#fff;}
.btn-outline:hover{border-color:var(--primary);color:var(--primary);transform:translateY(-2px);}
.btn-secondary{color:var(--primary);font-weight:600;font-size:15px;padding:13px 8px;display:inline-block;}
.btn-secondary::after{content:" \2192";}

/* PAGE HERO (interior pages) */
.page-hero{padding:80px 0 50px;text-align:center;position:relative;}
.page-hero .eyebrow{
  display:inline-flex;align-items:center;gap:8px;font-size:12.5px;font-weight:600;color:var(--primary);
  background:var(--primary-tint);padding:7px 15px;border-radius:980px;margin-bottom:18px;
}
.page-hero h1{font-size:clamp(26px,4vw,40px);font-weight:600;letter-spacing:-0.02em;line-height:1.15;max-width:680px;margin:0 auto 16px;}
.page-hero p{font-size:clamp(15px,1.4vw,17px);color:var(--muted);max-width:520px;margin:0 auto;}

/* MARQUEE (logos / gallery) */
.marquee-wrap{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:26px 0;overflow:hidden;background:var(--surface);}
.marquee-track{display:flex;gap:20px;width:max-content;animation:scrollX 34s linear infinite;}
.marquee-wrap:hover .marquee-track{animation-play-state:paused;}
@media (hover: none), (pointer: coarse){
  .marquee-wrap:hover .marquee-track{animation-play-state:running;}
}
@keyframes scrollX{ from{transform:translateX(0);} to{transform:translateX(-50%);} }
.marquee-track .pill{
  border:1px solid var(--line);background:var(--bg);padding:10px 18px;border-radius:980px;
  font-size:13px;color:var(--muted);font-weight:600;white-space:nowrap;flex-shrink:0;
}
.logo-track{align-items:center;}
.logo-track .client-logo-item{
  height:64px;width:auto;max-width:150px;flex-shrink:0;object-fit:contain;
  opacity:0.85;transition:opacity .25s ease, transform .25s ease;
}
.logo-track .client-logo-item:hover{opacity:1;transform:scale(1.06);}
.gallery-track img{
  height:190px;width:auto;border-radius:14px;flex-shrink:0;
  box-shadow:var(--shadow);transition:transform .3s ease, box-shadow .3s ease;
}
.gallery-track img:hover{transform:translateY(-6px);box-shadow:var(--shadow-hover);}
@media (prefers-reduced-motion: reduce){ .marquee-track{animation:none;} }

/* VIDEO SECTION */
.video-section{padding:80px 0;}
.video-frame{
  position:relative;border-radius:22px;overflow:hidden;box-shadow:var(--shadow-hover);
  max-width:840px;margin:0 auto;background:#000;
}
.video-frame video{width:100%;display:block;}
.video-caption{padding:18px 24px;background:#fff;border-top:1px solid var(--line);}
.video-caption p{color:var(--muted);font-size:14px;}

/* REELS (Instagram embeds) */
.reels-section{padding:90px 0;}
.reels-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;}
.reel-card{display:flex;flex-direction:column;align-items:center;}
.reel-slot{
  width:100%;max-width:340px;min-height:420px;border-radius:16px;overflow:hidden;
  background:var(--surface);box-shadow:var(--shadow);border:1px solid var(--line);
  display:flex;align-items:center;justify-content:center;
}
.reel-slot iframe{border-radius:16px;}
.reel-placeholder{color:var(--faint);font-size:13px;text-align:center;padding:24px;}
.reel-caption{margin-top:12px;font-size:14px;font-weight:600;color:var(--ink);text-align:center;}
@media(max-width:960px){ .reels-grid{grid-template-columns:repeat(2,1fr);} }
@media(max-width:640px){ .reels-grid{grid-template-columns:1fr;} }

/* STATS BAR */
.stats{padding:64px 0;background:var(--ink);}
.stats-head{text-align:center;color:rgba(255,255,255,0.55);font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:0.08em;margin-bottom:28px;}
.categories-grid{display:flex;flex-wrap:wrap;gap:12px;justify-content:center;max-width:900px;margin:0 auto;}
.category-pill{
  background:rgba(255,255,255,0.06);border:1px solid rgba(255,255,255,0.12);color:#fff;
  padding:12px 20px;border-radius:980px;font-size:14px;font-weight:600;transition:all .2s ease;
}
.category-pill:hover{background:var(--primary);border-color:var(--primary);transform:translateY(-2px);}

/* STATEMENT (scroll reveal lines) */
.statement{padding:100px 0;text-align:center;}
.statement .stack{max-width:720px;margin:0 auto;}
.statement p{font-size:clamp(20px,2.8vw,32px);font-weight:600;letter-spacing:-0.01em;line-height:1.35;color:#B8BCC8;}
.statement p .lit{color:var(--ink);}
.statement .tag{font-size:12px;font-weight:600;color:var(--primary);text-transform:uppercase;letter-spacing:0.06em;margin-bottom:24px;}

/* WHO WE ARE */
.who{padding:80px 0;}
.who-grid{display:grid;grid-template-columns:0.9fr 1.1fr;gap:56px;align-items:center;}
.who-grid h2{font-size:clamp(24px,3vw,32px);font-weight:600;letter-spacing:-0.015em;margin-bottom:18px;}
.who-grid p{color:var(--muted);font-size:16px;margin-bottom:14px;}
.who-badge{display:inline-flex;align-items:center;gap:8px;background:var(--primary-tint);color:var(--primary);padding:8px 14px;border-radius:980px;font-size:12.5px;font-weight:600;margin-top:6px;}
.founder-photo{border-radius:20px;overflow:hidden;box-shadow:var(--shadow);}
.founder-photo img{width:100%;object-fit:cover;}
.founder-caption{font-size:13px;color:var(--faint);margin-top:12px;text-align:center;font-weight:500;}
@media(max-width:800px){ .who-grid{grid-template-columns:1fr;} }

/* SECTION HEAD generic */
.section-head{max-width:580px;margin:0 auto 48px;text-align:center;}
.section-head .tag{
  display:inline-flex;font-size:12px;font-weight:600;color:var(--primary);background:var(--primary-tint);
  padding:6px 14px;border-radius:980px;text-transform:uppercase;letter-spacing:0.05em;margin-bottom:14px;
}
.section-head h2{font-size:clamp(24px,3vw,32px);font-weight:600;letter-spacing:-0.02em;margin-bottom:12px;}
.section-head p{color:var(--muted);font-size:15.5px;}

/* SERVICES GRID */
.services{padding:90px 0;}
.service-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;}
.service-card{background:var(--surface);padding:30px 24px;border-radius:18px;box-shadow:var(--shadow);transition:transform .3s ease, box-shadow .3s ease;border-top:3px solid var(--primary);}
.service-card:hover{transform:translateY(-6px);box-shadow:var(--shadow-hover);}
.card-icon{width:44px;height:44px;border-radius:12px;background:var(--primary-tint);color:var(--primary);display:flex;align-items:center;justify-content:center;margin-bottom:16px;}
.service-card h3{font-size:17px;font-weight:600;letter-spacing:-0.01em;margin-bottom:8px;}
.service-card p{color:var(--muted);font-size:14px;margin-bottom:14px;}
.service-card .card-link{font-size:13.5px;font-weight:600;color:var(--primary);}
.service-card .card-link::after{content:" \2192";}
@media(max-width:900px){ .service-grid{grid-template-columns:repeat(2,1fr);} }
@media(max-width:560px){ .service-grid{grid-template-columns:1fr;} }

/* TRUST */
.trust{padding:90px 0;text-align:center;}
.trust .section-head{margin-bottom:40px;}
.trust-cards{display:grid;grid-template-columns:1fr 1fr;gap:20px;max-width:740px;margin:0 auto 44px;}
.trust-card{border:1px solid var(--line);border-radius:18px;padding:28px;text-align:left;display:flex;gap:16px;align-items:flex-start;background:var(--surface);box-shadow:var(--shadow);}
.trust-icon{width:42px;height:42px;border-radius:12px;background:var(--primary-tint);color:var(--primary);display:flex;align-items:center;justify-content:center;font-weight:700;font-size:12px;flex-shrink:0;}
.trust-card h4{font-size:15px;font-weight:600;margin-bottom:5px;}
.trust-card p{font-size:13.5px;color:var(--muted);}
.trust-card code{display:inline-block;margin-top:6px;font-size:12.5px;background:var(--primary-tint);padding:3px 9px;border-radius:6px;color:var(--primary-dark);font-weight:600;}
.trust-card a.btn-secondary{padding:0;font-size:14px;margin-top:6px;}
@media(max-width:640px){ .trust-cards{grid-template-columns:1fr;} }

.client-grid{display:flex;flex-wrap:wrap;gap:10px;justify-content:center;max-width:840px;margin:0 auto;}
.client-pill{border:1px solid var(--line);background:var(--surface);padding:11px 16px;border-radius:980px;font-size:13px;color:var(--muted);font-weight:600;}

/* CLIENT INSTAGRAM SHOWCASE */
.showcase{padding:90px 0;}
.showcase-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;}
.showcase-card{
  background:var(--surface);border-radius:16px;padding:22px 18px;text-align:left;
  box-shadow:var(--shadow);transition:transform .25s ease, box-shadow .25s ease;
  display:flex;flex-direction:column;gap:10px;border:1px solid var(--line);
}
.showcase-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-hover);border-color:var(--primary);}
.showcase-card .name{font-size:14.5px;font-weight:600;letter-spacing:-0.01em;}
.showcase-card .ig-link{display:flex;align-items:center;gap:6px;font-size:12.5px;color:var(--primary);font-weight:600;}
@media(max-width:900px){ .showcase-grid{grid-template-columns:repeat(2,1fr);} }
@media(max-width:560px){ .showcase-grid{grid-template-columns:1fr;} }

/* PROCESS */
.process{padding:90px 0;}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;max-width:900px;margin:0 auto;}
.step{text-align:left;background:var(--surface);padding:28px;border-radius:18px;box-shadow:var(--shadow);}
.step-num{
  width:36px;height:36px;border-radius:50%;background:var(--primary);color:#fff;
  display:flex;align-items:center;justify-content:center;font-size:15px;font-weight:700;margin-bottom:16px;
}
.step h3{font-size:17px;font-weight:600;margin-bottom:8px;letter-spacing:-0.01em;}
.step p{color:var(--muted);font-size:14px;}
@media(max-width:760px){ .steps{grid-template-columns:1fr;} }

/* VALUES (about page) */
.values{padding:80px 0;}
.value-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;}
.value-card{background:var(--surface);padding:28px 22px;border-radius:18px;box-shadow:var(--shadow);transition:transform .3s ease;border-top:3px solid var(--primary);}
.value-card:hover{transform:translateY(-6px);}
.value-card h3{font-size:16.5px;font-weight:600;margin-bottom:8px;}
.value-card p{color:var(--muted);font-size:14px;}
@media(max-width:800px){ .value-grid{grid-template-columns:1fr;} }

/* MISSION BLOCK */
.mission{padding:80px 0;text-align:center;}
.mission-card{
  max-width:760px;margin:0 auto;background:var(--surface);border-radius:24px;padding:48px;
  box-shadow:var(--shadow);border:1px solid var(--line);
}
.mission-card p{font-size:clamp(16px,2vw,19px);color:var(--ink);line-height:1.6;font-weight:500;}

/* ANSWER BLOCKS (AEO) */
.answer-block{
  background:var(--surface);border:1px solid var(--line);border-left:4px solid var(--primary);
  border-radius:12px;padding:22px 26px;margin-bottom:16px;
}
.answer-block h3{font-size:16px;font-weight:600;margin-bottom:8px;}
.answer-block p{color:var(--muted);font-size:15px;line-height:1.6;}

/* FAQ */
.faq-list{max-width:760px;margin:0 auto;}
.faq-item{border-bottom:1px solid var(--line);padding:22px 0;}
.faq-item h3{font-size:17px;font-weight:600;margin-bottom:10px;letter-spacing:-0.01em;}
.faq-item p{color:var(--muted);font-size:15px;line-height:1.65;}

/* PROOF STATS */
.proof-stats{padding:70px 0;background:var(--ink);}
.proof-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;text-align:center;}
.proof-item strong{display:block;font-size:clamp(24px,3vw,34px);color:#fff;font-weight:700;letter-spacing:-0.02em;}
.proof-item span{display:block;font-size:12.5px;color:rgba(255,255,255,0.6);margin-top:6px;text-transform:uppercase;letter-spacing:0.05em;font-weight:600;}
@media(max-width:760px){ .proof-grid{grid-template-columns:repeat(2,1fr);} }

/* SERVICE PAGES */
.service-hero-icon{
  width:64px;height:64px;border-radius:16px;background:var(--primary-tint);color:var(--primary);
  display:flex;align-items:center;justify-content:center;margin:0 auto 20px;
}
.deliverables-list{max-width:640px;margin:0 auto;}
.deliverables-list li{
  display:flex;align-items:flex-start;gap:12px;padding:14px 0;border-bottom:1px solid var(--line);
  color:var(--muted);font-size:15.5px;list-style:none;
}
.deliverables-list li::before{
  content:"";width:8px;height:8px;border-radius:50%;background:var(--primary);margin-top:8px;flex-shrink:0;
}
.mini-process{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;max-width:960px;margin:0 auto;}
.mini-process-step{text-align:center;}
.mini-process-num{
  width:36px;height:36px;border-radius:50%;background:var(--primary);color:#fff;font-weight:700;font-size:14px;
  display:flex;align-items:center;justify-content:center;margin:0 auto 12px;
}
.mini-process-step h4{font-size:14.5px;font-weight:600;margin-bottom:6px;}
.mini-process-step p{font-size:13px;color:var(--muted);}
@media(max-width:760px){ .mini-process{grid-template-columns:repeat(2,1fr);} }

/* REVIEW TEXT CARDS */
.review-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;}
.review-card{background:var(--surface);border:1px solid var(--line);border-radius:16px;padding:24px;box-shadow:var(--shadow);}
.review-stars{color:#F5A623;font-size:14px;margin-bottom:10px;letter-spacing:2px;}
.review-card p{color:var(--ink);font-size:15px;line-height:1.6;margin-bottom:14px;}
.review-author{font-size:13.5px;font-weight:600;color:var(--muted);}
.review-source{font-size:12px;color:var(--faint);}
@media(max-width:760px){ .review-grid{grid-template-columns:1fr;} }

/* CASE STUDY BLURB (portfolio) */
.case-blurb{background:var(--surface);border:1px solid var(--line);border-radius:14px;padding:18px 20px;margin-top:12px;font-size:13.5px;color:var(--muted);}
.case-blurb strong{color:var(--ink);}

/* FREE AUDIT FORM */
.audit-form{max-width:640px;margin:0 auto;background:var(--surface);border:1px solid var(--line);border-radius:20px;padding:36px;box-shadow:var(--shadow);}
.audit-form .form-row{margin-bottom:20px;}
.audit-form label{display:block;font-size:13.5px;font-weight:600;color:var(--ink);margin-bottom:8px;}
.audit-form input, .audit-form select, .audit-form textarea{
  width:100%;padding:12px 14px;border:1px solid var(--line);border-radius:10px;font-size:15px;
  font-family:inherit;background:#fff;color:var(--ink);
}
.audit-form input:focus, .audit-form select:focus, .audit-form textarea:focus{outline:2px solid var(--primary);border-color:var(--primary);}
.audit-form .btn-primary{width:100%;text-align:center;border:none;cursor:pointer;font-size:16px;}

/* SERVICES/INDUSTRIES INDEX GRID */
.index-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;}
.index-card{
  background:var(--surface);border:1px solid var(--line);border-radius:18px;padding:28px;
  box-shadow:var(--shadow);transition:transform .3s ease, box-shadow .3s ease;border-top:3px solid var(--primary);
}
.index-card:hover{transform:translateY(-5px);box-shadow:var(--shadow-hover);}
.index-card h2{font-size:19px;font-weight:600;margin-bottom:10px;}
.index-card p{color:var(--muted);font-size:14.5px;margin-bottom:14px;}
@media(max-width:760px){ .index-grid{grid-template-columns:1fr;} }

/* BLOG */
.blog-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;}
.blog-card{
  background:var(--surface);border:1px solid var(--line);border-radius:18px;overflow:hidden;
  box-shadow:var(--shadow);transition:transform .3s ease, box-shadow .3s ease;
  display:flex;flex-direction:column;
}
.blog-card:hover{transform:translateY(-6px);box-shadow:var(--shadow-hover);}
.blog-card-body{padding:26px;}
.blog-card .blog-tag{
  display:inline-flex;font-size:11.5px;font-weight:700;color:var(--primary);background:var(--primary-tint);
  padding:5px 12px;border-radius:980px;text-transform:uppercase;letter-spacing:0.05em;margin-bottom:14px;
}
.blog-card h2{font-size:19px;font-weight:600;letter-spacing:-0.01em;margin-bottom:10px;line-height:1.3;}
.blog-card p{color:var(--muted);font-size:14px;margin-bottom:16px;}
.blog-card .read-link{font-size:13.5px;font-weight:600;color:var(--primary);}
.blog-card .read-link::after{content:" \2192";}
@media(max-width:760px){ .blog-grid{grid-template-columns:1fr;} }

/* ARTICLE */
.article{padding:70px 0 100px;}
.article .wrap{max-width:720px;}
.article-meta{font-size:12.5px;color:var(--faint);font-weight:600;text-transform:uppercase;letter-spacing:0.05em;margin-bottom:16px;}
.article h1{font-size:clamp(28px,4.4vw,42px);font-weight:600;letter-spacing:-0.02em;line-height:1.18;margin-bottom:24px;}
.article-body h2{font-size:23px;font-weight:600;letter-spacing:-0.01em;margin:38px 0 14px;}
.article-body h3{font-size:18px;font-weight:600;margin:28px 0 10px;}
.article-body p{font-size:16.5px;color:var(--muted);line-height:1.7;margin-bottom:18px;}
.article-body ul, .article-body ol{margin:0 0 18px 20px;color:var(--muted);font-size:16.5px;line-height:1.7;}
.article-body li{margin-bottom:8px;}
.article-body strong{color:var(--ink);}
.article-cta{
  margin-top:48px;padding:32px;background:var(--primary-tint);border-radius:18px;text-align:center;
}
.article-cta p{color:var(--ink);font-weight:600;font-size:17px;margin-bottom:16px;}
.back-link{display:inline-flex;align-items:center;gap:6px;font-size:14px;font-weight:600;color:var(--primary);margin-bottom:28px;}
.back-link::before{content:"\2190";}

/* TESTIMONIALS */
.testimonials-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;}
.testimonial-card{
  background:var(--surface);border:1px solid var(--line);border-radius:16px;overflow:hidden;
  box-shadow:var(--shadow);transition:transform .3s ease, box-shadow .3s ease;padding:18px;
  display:flex;align-items:center;justify-content:center;
}
.testimonial-card:hover{transform:translateY(-5px);box-shadow:var(--shadow-hover);}
.testimonial-card img{width:100%;height:auto;border-radius:8px;}
@media(max-width:760px){ .testimonials-grid{grid-template-columns:1fr;} }

/* AD CAMPAIGN GALLERY */
.ad-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;}
.ad-card{
  background:var(--surface);border-radius:16px;overflow:hidden;box-shadow:var(--shadow);
  border:1px solid var(--line);transition:transform .3s ease, box-shadow .3s ease;
  display:flex;flex-direction:column;
}
.ad-card:hover{transform:translateY(-6px);box-shadow:var(--shadow-hover);}
.ad-card-img{aspect-ratio:4/5;background:#fff;display:flex;align-items:center;justify-content:center;overflow:hidden;}
.ad-card-img img{width:100%;height:100%;object-fit:contain;}
.ad-card-caption{padding:14px 16px;border-top:1px solid var(--line);}
.ad-card-caption h4{font-size:13.5px;font-weight:600;color:var(--ink);margin-bottom:2px;}
.ad-card-caption span{font-size:12px;color:var(--faint);}
@media(max-width:900px){ .ad-grid{grid-template-columns:repeat(2,1fr);} }
@media(max-width:560px){ .ad-grid{grid-template-columns:1fr;} }

/* PORTFOLIO */
.portfolio{padding:80px 0;}
.portfolio-cat{margin-bottom:64px;}
.portfolio-cat h2{font-size:20px;font-weight:600;margin-bottom:6px;letter-spacing:-0.01em;}
.portfolio-cat > p{color:var(--muted);font-size:14px;margin-bottom:26px;max-width:540px;}
.portfolio-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;}
.portfolio-img{
  aspect-ratio:4/3;border-radius:16px;overflow:hidden;box-shadow:var(--shadow);
  transition:transform .3s ease, box-shadow .3s ease;
}
.portfolio-img img{width:100%;height:100%;object-fit:cover;}
.portfolio-img:hover{transform:translateY(-5px);box-shadow:var(--shadow-hover);}
@media(max-width:900px){ .portfolio-grid{grid-template-columns:repeat(2,1fr);} }
@media(max-width:560px){ .portfolio-grid{grid-template-columns:1fr;} }

/* CLIENTS DIRECTORY (clients page) */
.clients-directory{padding:80px 0;}
.industry-group{margin-bottom:44px;}
.industry-group h3{font-size:13px;font-weight:700;color:var(--primary);text-transform:uppercase;letter-spacing:0.06em;margin-bottom:16px;}
.industry-row{display:flex;flex-wrap:wrap;gap:12px;}
.client-card{
  border:1px solid var(--line);border-radius:14px;padding:14px 18px;background:var(--surface);box-shadow:var(--shadow);
  font-size:15px;font-weight:600;letter-spacing:-0.01em;min-width:220px;flex:1 1 240px;
  display:flex;align-items:center;justify-content:space-between;gap:10px;transition:transform .2s ease;
}
.client-card:hover{transform:translateY(-3px);}
.client-card-inner{display:flex;align-items:center;gap:12px;}
.client-card-logo{width:38px;height:38px;object-fit:contain;flex-shrink:0;}
.client-card span{display:block;font-size:12px;font-weight:400;color:var(--muted);margin-top:3px;}
.client-card a.ig-btn{display:flex;align-items:center;justify-content:center;width:34px;height:34px;border-radius:50%;background:var(--primary-tint);color:var(--primary);flex-shrink:0;transition:all .2s ease;}
.client-card a.ig-btn:hover{background:var(--primary);color:#fff;}

/* CONTACT PAGE */
.contact{padding:110px 0;text-align:center;}
.contact h1, .contact h2{font-size:clamp(26px,4vw,42px);font-weight:600;letter-spacing:-0.02em;max-width:660px;margin:0 auto 18px;}
.contact p{color:var(--muted);font-size:16.5px;max-width:500px;margin:0 auto 34px;}
.contact-ctas{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;}

.contact-details{padding:0 0 90px;}
.detail-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;max-width:900px;margin:0 auto;}
.detail-card{background:var(--surface);padding:28px 24px;text-align:left;border-radius:16px;box-shadow:var(--shadow);border-top:3px solid var(--primary);}
.detail-card h4{font-size:12px;font-weight:700;color:var(--primary);text-transform:uppercase;letter-spacing:0.06em;margin-bottom:10px;}
.detail-card p, .detail-card a{font-size:15px;font-weight:600;display:block;margin-bottom:4px;}
.detail-card a:hover{color:var(--primary);}
@media(max-width:800px){ .detail-grid{grid-template-columns:1fr;} }

.social-row{display:flex;gap:14px;justify-content:center;margin-top:8px;}
.social-btn{
  width:44px;height:44px;border-radius:50%;border:1px solid var(--line);
  display:flex;align-items:center;justify-content:center;transition:all .2s ease;background:var(--surface);color:var(--ink);
}
.social-btn:hover{background:var(--primary);border-color:var(--primary);color:#fff;transform:translateY(-2px);}

/* PRIVACY PAGE */
.legal{padding:80px 0 100px;}
.legal .wrap{max-width:760px;}
.legal h2{font-size:20px;font-weight:600;margin:36px 0 12px;letter-spacing:-0.01em;}
.legal h2:first-of-type{margin-top:0;}
.legal p, .legal li{color:var(--muted);font-size:15px;margin-bottom:10px;}
.legal ul{padding-left:20px;margin-bottom:14px;}

/* FOOTER */
footer{border-top:1px solid var(--line);padding:44px 0 26px;font-size:12.5px;color:var(--faint);background:var(--surface);}
.footer-grid{display:flex;justify-content:space-between;flex-wrap:wrap;gap:24px;margin-bottom:24px;}
.footer-col a{display:flex;align-items:center;gap:6px;color:var(--muted);margin-bottom:8px;font-size:13px;}
.footer-col a:hover{color:var(--primary);}
.footer-col h4{font-size:12px;color:var(--ink);margin-bottom:12px;font-weight:700;}
.footer-bottom{border-top:1px solid var(--line);padding-top:18px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;}

.reveal{opacity:0;transform:translateY(24px) scale(0.97);transition:opacity .7s cubic-bezier(.16,.8,.3,1), transform .7s cubic-bezier(.16,.8,.3,1);will-change:transform,opacity;}
.reveal.in{opacity:1;transform:translateY(0) scale(1);}
@media (prefers-reduced-motion: reduce){ .reveal{transition:none;opacity:1;transform:none;} }

/* subtle parallax + nav shadow on scroll */
header.scrolled{box-shadow:0 4px 20px rgba(20,23,31,0.06);}
.hero h1{transition:transform .1s linear;}

/* gradient highlight text */
.grad-text{
  background:linear-gradient(90deg, var(--primary), #7C3AED);
  -webkit-background-clip:text;background-clip:text;color:transparent;
}